Who we are and What we do
Introducing Targetize.tv
Bridges gap between broadcasters and service providers in STB ecosystem
Targetize.tv offers premium services for the display of targeted advertising on Connected TV (CTV) as well as other screens, combining the precision of digital technology and the effect of traditional television.
The PrimeTarget platform bringing Back lost Revenue to TV
The PrimeTarget is a CSAI (client side ad insertion) platform that is simply integrated into the video applications of pay-TV operators or TV channels to ensure an increase in revenue for TV channels and PayTV operators due to additional monetization of the advertising inventory of TV channels by showing targeted advertising in time slots allocated by TV channels.
Generate Added Value
Insert the targeted video ad into the Broadcast Stream
Addressable TV advertising is replacing the broadcast ad in the linear stream with an ad targeted to each unique TV device and getting instant measurement and confirmation
What We Provide
These factors make the PrimeTarget platform an attractive platform for advertisers seeking to increase the effectiveness of their advertising campaigns and reach the right audience with maximum accuracy, as well as for pay-TV operators and TV channels seeking to monetize their television inventory in the most profitable way.
Targeting accuracy
The PrimeTarget platform allows advertisers to use data for accurate targeting. Advertisers can set up ad impressions based on any data that can be obtained as first-party data or from 3rd party sources, such as:
- Demographic data (age, gender, income).
- Geographical location.
- The interests and behavior of the audience (for example, what they watch by name, genre, etc.) and many others.
Higher audience engagement
Ads on the first screens are shown in premium content, for example, on streaming services of LiveTV content or applications of pay TV operators.
This reduces the likelihood of switching attention, as viewers are more focused on watching.
Unskippable Ads
The inevitability of the display.
Unlike YouTube or social media ads, most LiveTV ads cannot be skipped. This ensures that the message is delivered to the viewer.
The fight against advertising blindness
Because ads are integrated into content and displayed in a premium environment, users are less likely to ignore them, as is the case in browsers with banners and pop-ups.
Integration with Programmatic Advertising
The PrimeTarget platform supports software placement. This simplifies campaign management and optimizes the cost of showing through a real-time auction.
Rich analytics and performance measurement
The PrimeTarget platform provides detailed data for the production of analytics: coverage, views, screenings to the end, as well as user behavior during the ads. This allows ad agencies to measure ROI more accurately than on conventional television.
Simplicity and flexibility of integration with the PrimeTarget platform
Advertisers can use different advertising formats, as well as advertising tags that determine the beginning and end of the display of targeted ads.
A team of highly professional specialists
The Targetize.TV team provides integration and customer support from the initial level (designing and discussing customer requirements) to the final stage of launching the project to live.
We are your technical service provider
We work according to the CPM model, where payment for technical services is made on the impressions proven by advertising platforms.
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Benefits for Broadcasters
Common Solution for Pay-TV Operators.
The technology works for Tomorrow.
Products That Soar.
- The only CSAI solution deployed on both Hybrid (RF) and Multicast.
- The only CSAI solution deployed with end to end Google Sell side (GAM, AdX) and Buy side (DV360)
- Common solution for CSAI and SSAI
- Takes advantage of Android TV TIFF and native Android SDK
Solving The Challenges in Pay-TV Industry
